Gillian Alexander

Senior Visual Designer & Art Director

Toronto, CA.

About

Highly accomplished Senior Visual Designer and Art Director with extensive experience in UI/UX and visual merchandising. Expertly combines strategic thinking and compelling storytelling to deliver impactful digital and physical experiences that enhance brand identity, optimize usability, and drive visual engagement.

Work

CRITICAL MASS

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Senior Designer

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Summary

Led high-impact design initiatives for Apple and Airbnb, focusing on UI/UX, brand asset development, and digital marketing strategies across diverse platforms.

Highlights

Acted as the sole product designer for a streaming & interaction platform hosting Apple-lead events within Forums, centred around improving developer online engagement.

Led the redesign of Apple Developer Forums and spearheaded brand asset design for key events (WWDC, Ask Apple, Tech Talks), enhancing user engagement and brand consistency across web and the Developer app.

Drove impactful digital marketing initiatives for Airbnb, designing compelling content across social, web, and email platforms within the Digital Marketing Studio.

CRITICAL MASS

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Designer

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Summary

Executed diverse design projects for a portfolio of major clients, contributing to app development, digital marketing, and consumer banking experiences.

Highlights

Contributed to Apple's Developer app design team, supporting UI/UX enhancements and feature development.

Executed diverse design projects within the Airbnb Digital Marketing Studio, contributing to various digital campaigns.

Collaborated on and delivered consumer banking experiences for Citibank and USAA across browser and mobile applications.

Developed and launched successful web-based marketing initiatives for Rogers, enhancing brand visibility and user engagement.

NIIT

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UX/UI Designer

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Summary

Transformed complex business objectives into intuitive, user-centric design solutions, collaborating effectively with international teams in Game Design and Content Development.

Highlights

Translated business goals into user-centric solutions in collaboration with international teams in Game Design and Content Development.

SEVEN CONTINENTS

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Design Intern

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Summary

Contributed to visual merchandising by installing captivating window displays and assisting in fixture designs for international brands and Seven Continents, enhancing retail aesthetics.

Highlights

Installed window displays and assisted in fixture designs for international brands and Seven Continents.

Education

Sheridan College

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Post Grad Certificate Web Design Grade:

Sheridan College

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Diploma Visual Merchandising Arts Grade:

Awards

CGA Excellence in Tradeshow Design

CGA

Recognized for excellence in tradeshow design.

Visual Merchandising Arts Silver Medalist

Sheridan College

Awarded for outstanding achievement in the Visual Merchandising Arts program.

Skills

Adobe Creative Suite

Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.

Figma

UI/UX Design, Prototyping, Collaboration.

Sketch

UI/UX Design, Prototyping.

SketchUp

3D Modeling, Spatial Design.

HTML5 + CSS3

Web Development, Front-end Development.